Good product?Help them see it.

You’ve put thought into what you’re building. Let’s give everything else the same care.

Start with one sentence.

What would you
say first?

Imagine someone has just asked what your product does. They’re interested. They’re also new to it.

“An AI-powered, next-generation platform for enterprise security.”

An example pitch. There may be a useful product behind it, but we can’t see it yet.

Help them picture working with you.

Make the first week easy to picture.

Show the systems you connect to, the permissions you need, and who has to do the work. Buyers should be able to easily imagine the first week of working with you, not just watch the demo. Help them picture getting started with you and what that would look like.

Some problems need
a better sentence.
Some need a fix.

I review pitches, websites, and products from the buyer’s side of the table. I’ve sat through more presentations than I can count, including pitches from some of the biggest companies you know. I’ve seen the common pitfalls tech companies fall into when trying to establish business relationships. Sometimes it’s the product; sometimes it’s the way it’s presented, and sometimes something else entirely.

Ideally, you should have a sharp explanation, a clear order for the evidence, and be ready for product questions that copy alone cannot answer.

Anton, from Worth Building.

What are you building?

It doesn’t need to be polished before we talk. That’s part of what I’m here for.